For any type of company, metrics play an important role in understanding the direction in which the business is headed. None more so than subscription companies where you have to spend money to acquire customers, only to make it up (and make a profit) at a later stage. That’s why we advocate that early-stage companies develop a culture of tracking their metrics from the beginning.
The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability
Let’s play a little thought experiment.
You’re starting a new business. All great.
What’s the first thing you start to think about?
Your technical infrastructure?
The design of your product?
How about your business model?
Oh yeah, that thing.
A business model is all about finding a way to attract customers who pay you more money th...
Recently, a ChartMogul customer told me, “You know, growing revenue is important to us, but we’re driven by a mission to help as many people as possible. So we have to find that fine balance that allows us to achieve both.”
Admittedly, it’s not unexpected to hear that from a team that’s building a meditation app. However, this also made me think that B2B SaaS isn’t that different. In the typical case, a customer becomes profitable long after they subscribe to a product. Because of that, SaaS ...
Thanks to ChartMogul, Contacts+ is using their data to understand the behavior of their customers, cut churn in half, and boost retention.
Average revenue per user (ARPU) is one of the most important measures needed to understand the quality of revenue SaaS companies generate
At first glance, ARPU looks like a weird metric to track — why should I care about the average customer and the price they pay?
Shouldn’t we be more interested in specific (groups of) customers?
In fact, ARPU (or ARPA, or ARPC) is one of the most important metrics you should be looking at every stage of your company’s journey.
What is Meditopia
Meditopia is a mental wellness platform that provides personalized content — mindfulness-based meditations, sleep meditations, and more — to help people build mental resilience in their daily lives.
In a world with a high level of stress and external stimulants, Meditopia wants to reach as many people as possible and to help them mend the connection between their bodies and their minds. The platform offers over 400 recorded sessions on a broad range of topics: stress, anxiet...
People who are just getting started with a new internet business often get that common feeling that search engine optimization is too technical while the competition in SERPs is enormous. So generally SEO isn’t worth the effort.
While it’s true that there are some niches where it’s hard to succeed, that’s not the case for many other industries. Quite often, when you look at a particular vertical, you’ll find that it’s not as saturated as you think, and competitors have a very limited understa...
When it comes to doing business online, e-commerce is among the most challenging industries to be in—and e-commerce customer service is no joke, either.
The proliferation of platforms like Shopify and WooCommerce makes setting up shop virtually free, so you constantly have to battle nimble entrants trying to steal a slice of the pie.
At the same time, behemoths like Amazon and Walmart are constantly looking to make sure they don’t have to share with anyone.
In this cutthroat environment, deli...
I often look at Botticelli’s The Birth of Venus and wonder what were the instructions that Botticelli got when the client commissioned the painting.
Was it something like "Paint me a picture about love" or "I want something that symbolizes beauty to hang on my wall"? Rich men of Renaissance Italy had pretty far-reaching knowledge and interests and it’s likely the painter got a specific order, but it’s also very likely that he had no more to work wit...
Remote teams are the best. End of story. But payroll and taxes for them are not…
Companies that have the entire world as their hiring ground have a serious competitive advantage over those that hire only in their vicinity.
It’s not that we haven’t heard all the BS excuses managers come up with against remote teams.
In fact, there have even been times when our founder Alex has considered switching back to a co-located team.
However—in the end, we decided to commit long-term to build Groove as ...
How to continue winning with content, when writing great blog posts is no longer enough
Content has helped us grow Groove to $5m in annual revenue and form some great relationships with some of our most loyal customers.
I guess you could say content is a big deal to us, which is why we’ve always been very focused (and transparent) when it comes to producing content that stands out.
However, over the last few years, it’s become harder to drive visitors and acquisitions through content, so we d...
What I Learned about Great Content Marketing from Curating a Newsletter for a Year
A year ago I decided to give an old idea a slice of my time and attention. Thus, the Content Marketing Weekly was born.
I spend a lot of time reading various blogs and websites. Content marketing, growth hacking, CRO, and SaaS are just a few of the topics I’m interested in.
Since I’m already putting enough time into going through all this, I thought it wouldn’t hurt to spend ~1 hour weekly to curate some of the...
Email is more relevant than ever. Even as our inboxes are flooded with spam, it still gets about 4x higher ROI than any other digital channel.
To achieve such performance, however, it’s not nearly enough to keep blasting your email list with the same generic offers and newsletters. As with any other area of digital marketing, email is a changing subject to the development in technology and industry practices.
Everybody is doing content. You know you need to do it too. You start, but soon enough you find yourself bogged down in planning, managing, and scheduling. Things quickly descend into chaos. Publishing useful and engaging content is a top priority for marketers from all fields today. But nobody said doing it is easy. Even if you have an amazing content strategy, executing it can be a mess of tasks, deadlines and all sorts of little details that are so easy to forget. On top of that, creating ...
Measuring content marketing ROI. If there’s one thing content marketers hate to be asked to do, it’s this. But without it, how would you know if your content marketing strategy is working? There’s a ton of material on how to devise and implement a content strategy, come up with topics, and produce good content, but measuring the success of that same strategy seems to be one of the murkiest areas of inbound marketing. It’s a challenge we’ve faced before at Hubstaff, and it resulted in the conc...